Coming soon: A major BID initiative to help clean up and brighten Stoke-on-Trent City Centre...

Imagery and information is being compiled in a report for 'Operation Sparkle' which identifies all areas within the City Centre requiring improvement in terms of clearance of litter, flytipping, graffiti removal, landscaping and more. 

The following step will be to identify the actions that need to be taken on by either businesses themselves, local authority or the BID to help improve the trading environment.

When everyone works together, we can make a HUGE difference. We'll be asking individual businesses to help out and get involved by taking on tasks such as: 

  • Picking up cigarette butts around entrance and exits
  • Cleaning windows
  • Giving the exterior a lick of paint
  • Litter picking around your premises
  • Pressure washing in the vicinity around your business

Conversations with businesses to formulate and agree actions, plus a plan of support from the BID, will take place as we enter spring. It is important that all parties understand the significance of doing 'their bit' and working together towards one common goal.

The BID will also take on tasks that don't fall under either the local authority or a business's remit in the aim to clean up and improve our trading environment. 

We will keep our social media pages updated with some of the 'big wins' from this project and we hope to see some major improvements in the City Centre throughout the coming weeks and months.

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