Although University Freshers Fairs are postponed due to the pandemic, the BID team has decided to build on the success of last years promotion activities to welcome students to the City Centre and have this year, produced a new and improved 'Ay Up Duck' magazine - a 40-page guide to entertainment in Stoke-on-Trent City Centre, to promote the area as a destination for foodies, party animals, culture vultures, avid shoppers and more. You can check out the magazine here. It's a fountain of information on everything you need to know about the City Centre, whether you want to dine out, enjoy live music, do something a little different or indulge your interests and hobbies.

Around 4,000 magazines will be included in 'Welcome Goody Bags' for students moving into halls at both Staffordshire University and Keele University this month.

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