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A new category has been added to the Staffordshire University Business Award to recognise businesses, teams and individuals who are making a high street impact.
The award has been created by Stoke-on-Trent City Centre BID, which is sponsoring the category.
It is designed to recognise and reward high street impact not just in Stoke-on-Trent’s city centre but in any high street around the county.
Paul Williams, Lead Director for BID Place Marketing, said: “Strengthening its growing partnership with Staffordshire University, Stoke-on-Trent City Centre BID is delighted to be sponsoring a new award category that highlights the crucial role and impact our resilient city and town centre high streets play in creating a revitalised sense of place.
“This award will recognise and celebrate people and businesses of all sizes by showcasing what they are doing to enhance the vitality and viability of high streets as barometers of local pride, making them welcoming, attractive and accessible for all.”
Martin Tideswell, Director of Communities and Commercial Engagement at Staffordshire University, said: “The High Street Impact Award is an important and timely addition to the Staffordshire University Business Awards.
“I am delighted that Staffordshire University has worked with Stoke-on-Trent City Centre BID to create this bespoke category. It will recognise businesses and businesspeople working across the region and we anticipate it will be a popular category.”
The award is designed to recognise any business, team or individual that can demonstrate a significant positive impact in making their city centre or local high street more vibrant, welcoming or sustainable.
The judges will recognise and reward initiatives to create high street jobs, attract local residents and visitors, revitalise the public realm or help with profile raising.
The judges will also look for impactful measures which have helped high streets to become clean, green, mixed-use spaces.
Anyone wishing to enter can do so via https://www.staffsbizawards.co.uk/nominate/
Of course, all other categories are open to our BID community as details for entries can be found at https://www.staffsbizawards.co.uk/categories/
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